Sainsbury’s - 'Spooky Speaker' app/in-store

Halloween is a great time for kids, and this Halloween Sainsbury's wanted kids to really get into character. We made Sainsbury’s Halloween costumes interactive with Spooky Speaker - a free smartphone app brought kids characters to life in a spooky and unique way for Halloween. The app used voice distortion technology to transform speech, simply by recording a phrase and playing it back in one of 6 spooky voices, complete with wonderfully animated mouths to match each of the costumes available in-store. Our app featured in the top 100 free chart on iTunes. Ad agency AMV:BBDO created a TVC to promote the app for the following Halloween.