If I had to sum me up in a word it would be ‘Creativepreneur’.

OK, so that might not be a real word – but it reflects the fact I love to make things happen.

With two decades of experience, I have all the enthusiasm, vision, and problem-solving skills to spot an opportunity, get it off my sketchpad and make sure it delivers the best job for the client.

I have created award-winning campaigns in every type of media from digital, TV, outdoor to experiential and direct. A conceptual and strategic thinker I love creating culturally relevant work that truly understands life in today’s world.

I have bundles of energy, an eye for detail and passion for ‘big idea’ creative work that not only looks great but also has proven measurable results.

I’m very hands-on with a love for styling shoots and my thirst for inspiration means my passport is full of stamps and my home full of crazy knick-knacks.

In my spare time, my creative entrepreneurial streak continues. It's seen me launch a restaurant – building the brand from scratch. I co-founded Polar Pops, a healthy fruit & veg ice lolly business aimed at kids. I also founded Minnie Sprinkles, a boutique event styling service and have styled weddings in Cape Town, Malta, Tuscany and the Cotswolds. And more recently, I helped build up a school in the Za’atari refugee village on the Jordanian/Syrian border - bringing it to life with lots of bright and cheery original artworks.

I could go on, but that’s enough for now.


AnalogFolk | Iris | M&C Saatchi | Atomic | TBWA | Engine Group | McGarry Bowen | HeyHuman | Social.Lab | Brands2Life | Agency Space | Proximity | Geometry | HomeBrew

Samsung . Sainsbury’s . Moet & Chandon . Adidas . LinkedIn . Guinness . Sky . Bentley and more…


Virgin Trains . Virgin Holidays . WKD . Pizza Hut . Subaru . Hollywood Bowl . Cadbury . Sky . Peroni


Carling . Coors . Grolsch


Ralph Lauren . Malibu (Pan European) . Courvoisier


Guinness . Marmite . Golden Wonder . Pot Noodle


THE TRAVEL MARKETING AWARDS - Best use of affinity marketing /sponsorship - Virgin Active.

CANNES LIONS 2013 - Best Use of Experiential Marketing in a Promotional Campaign (Shortlist) - Magners

NEW MEDIA AGE AWARDS 2011 - Best Travel Campaign - Virgin Trains 'Don't Go Zombie' 

CHIP SHOP AWARDS 2011 - Best Online Ad - Bombay Sapphire/Olay 

MAA BEST AWARDS 2011 - BEST - Communication Campaign Featuring Advertising - Virgin Trains 'Don't Go Zombie' 
MAA BEST AWARDS 2011 - MERIT - Best Illustration - Virgin Trains 'Don't Go Zombie' 
MAA BEST AWARDS 2011 - MERIT - Best Art Direction - Virgin Trains 'Don't Go Zombie' 
MAA BEST AWARDS 2011 - MERIT - Best Creative Digital Communication - Virgin Trains 'Don't Go Zombie' 
MAA BEST AWARDS 2011 - MERIT - Best Creative Advertising Communications - Virgin Trains 'Don't Go Zombie' 

DMA 2010 - Best use of e-mail marketing - Gold - Virgin Trains 'Route Planner' 

BIMA 2010- Special award for Travel and Leisure - Virgin Trains 'Route Planner' 

CAMPAIGN BIG 2010 - Sport, Travel and Leisure - Virgin Trains 'Don't Go Zombie' 

CHIP SHOP 2010 - Best Ad Applied To An Unusual Medium - Virgin Trains Level Crossing

CANNES LIONS - Integrated Campaign (Shortlist) - Subaglue Subaru Impreza 

MCCA - Best Communications Campaign Featuring Paid For Media - Virgin Holidays 'Ask for the World' 
MCCA - Best Integrated Communications Campaign - Virgin Holidays 'Ask for the World' 
MCCA - Best Writing - Virgin Holidays 'Ask for the World' 
MCCA - Best Of The Best - Virgin Holidays 'Ask for the World'