If I had to sum me up in a word it would be ‘Creativepreneur’.
OK, so that might not be a real word – but it reflects the fact I love to make things happen.
With two decades of experience, I have all the enthusiasm, vision, and problem-solving skills to spot an opportunity, get it off my sketchpad and make sure it delivers the best job for the client.
I have created award-winning campaigns in every type of media from digital, TV, outdoor to experiential and direct. A conceptual and strategic thinker I love creating culturally relevant work that truly understands life in today’s world.
I have bundles of energy, an eye for detail and passion for ‘big idea’ creative work that not only looks great but also has proven measurable results.
I’m very hands-on with a love for styling shoots and my thirst for inspiration means my passport is full of stamps and my home full of crazy knick-knacks.
In my spare time, my creative entrepreneurial streak continues. It's seen me launch a restaurant – building the brand from scratch. I co-founded Polar Pops, a healthy fruit & veg ice lolly business aimed at kids. I also founded Minnie Sprinkles, a boutique event styling service and have styled weddings in Cape Town, Malta, Tuscany and the Cotswolds. And more recently, I helped build up a school in the Za’atari refugee village on the Jordanian/Syrian border - bringing it to life with lots of bright and cheery original artworks.
I could go on, but that’s enough for now.
FREELANCE 2012 - PRESENT
AnalogFolk | Iris | M&C Saatchi | Atomic | TBWA | Engine Group | McGarry Bowen | HeyHuman | Social.Lab | Brands2Life | Agency Space | Proximity | Geometry | HomeBrew
Samsung . Sainsbury’s . Moet & Chandon . Adidas . LinkedIn . Guinness . Sky . Bentley and more…
ELVIS COMMUNICATIONS 2006 – 2012
Virgin Trains . Virgin Holidays . WKD . Pizza Hut . Subaru . Hollywood Bowl . Cadbury . Sky . Peroni
ATTENTION MINDSET MARKETING 2005 - 2006
Carling . Coors . Grolsch
PUBLICIS DIALOG 2004 - 2005
Ralph Lauren . Malibu (Pan European) . Courvoisier
TRIANGLE COMMUNICATIONS 2000 - 2004
Guinness . Marmite . Golden Wonder . Pot Noodle
THE TRAVEL MARKETING AWARDS - Best use of affinity marketing /sponsorship - Virgin Active.
CANNES LIONS 2013 - Best Use of Experiential Marketing in a Promotional Campaign (Shortlist) - Magners
NEW MEDIA AGE AWARDS 2011 - Best Travel Campaign - Virgin Trains 'Don't Go Zombie'
CHIP SHOP AWARDS 2011 - Best Online Ad - Bombay Sapphire/Olay
MAA BEST AWARDS 2011 - BEST - Communication Campaign Featuring Advertising - Virgin Trains 'Don't Go Zombie'
MAA BEST AWARDS 2011 - MERIT - Best Illustration - Virgin Trains 'Don't Go Zombie'
MAA BEST AWARDS 2011 - MERIT - Best Art Direction - Virgin Trains 'Don't Go Zombie'
MAA BEST AWARDS 2011 - MERIT - Best Creative Digital Communication - Virgin Trains 'Don't Go Zombie'
MAA BEST AWARDS 2011 - MERIT - Best Creative Advertising Communications - Virgin Trains 'Don't Go Zombie'
DMA 2010 - Best use of e-mail marketing - Gold - Virgin Trains 'Route Planner'
BIMA 2010- Special award for Travel and Leisure - Virgin Trains 'Route Planner'
CAMPAIGN BIG 2010 - Sport, Travel and Leisure - Virgin Trains 'Don't Go Zombie'
CHIP SHOP 2010 - Best Ad Applied To An Unusual Medium - Virgin Trains Level Crossing
CANNES LIONS - Integrated Campaign (Shortlist) - Subaglue Subaru Impreza
MCCA - Best Communications Campaign Featuring Paid For Media - Virgin Holidays 'Ask for the World'
MCCA - Best Integrated Communications Campaign - Virgin Holidays 'Ask for the World'
MCCA - Best Writing - Virgin Holidays 'Ask for the World'
MCCA - Best Of The Best - Virgin Holidays 'Ask for the World'