SHOP SMALL BY AMERICAN EXPRESS
AMEX wanted to make an appeal for people all over the UK to help their suffering high streets by 'shopping small'.
But how?
We realised that online or big-chain shopping can be convenient – but it can also be isolating, and we human beings need to make connections for our wellbeing. And for this we need look no further than our high streets, where there is so much more value than we might assume.
TV, RADIO, OOH, PRINT, AMBIENT
Copywriter: Johnny Cooke
