We generated a buzz around Mickey & Minnie ahead of their 90th anniversary, with a special lifestyle campaign promoting their new line of festival fashion wear. This ensured Mickey & Minnie stayed part of the cultural conversation and engaged with the youth adult community. We hosted a pop up launch party in Soho and the audience was made up of three headline influencers and 50 additional break-through micro influencers who will be invited to the event for free. Guests will be inspired to create their own content as they are invited to preview the Mickey fashion lines, interact with Disney hair/make up stations, GIF booths, goodie bags and be part of live content.

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