LEAPFROG REMEDIES

Christmas is magical. But magic takes work. And the person making it all happen can’t afford to get sick.

This social-first campaign for Leapfrog IMMUNE went behind the scenes at the North Pole to reveal who’s really running the show: Mrs Claus. Starring creator Jayne Sharp and directed by comedy director Jamie Deeks, it rolled out as a series of comedy Reels and TikToks, with campaign stills leading the Leapfrog website.

My role: Art direction, set styling and bespoke props. I wrote and designed the in-world details, from the North Pole News to the tea rota, chimney checklist and reindeer parking permits, using AI as a design tool on some of the artwork. Plus a bespoke mug, over 100 letters to Santa, over 80 wrapped presents, a sign-written chalkboard and props from my own collection.

Client – Leapfrog Remedies · Talent – Jayne Sharp · Director – Jamie Deeks · DOP – Nick Trumble · Photography – Beth Steddon · Lighting – Jonathan Fenn · Hair & Make-up – Jo Clayton · Stylist – Anna Woodham · Social – Victoria Cleave, Sharone Kallinga · Production – Stephanie Gossage