LinkedIn sales navigator - 'get closer' integrated campaign

It’s time to get closer to the first brand awareness work for LinkedIn Sales Navigator. In 2017, we launched a campaign to ensure this indispensable tool for modern sales people was front of mind. A fully integrated campaign that brought to life Sales Navigator’s functionality and values in a creative yet simple way. The premise of getting closer to prospects and being able to expand existing relationships. Using real LinkedIn members, it challenged the norm in the B2B landscape with clean and uncluttered thought and stylish art direction. This campaign has so far consisted of online content films, OOH, print and a full suite of digital assets.  This 1m pitch win was a huge success.