Nature Valley - ‘the court is yours’ integrated campaign
The Court is Yours. An integrated campaign with a simple objective; get more people to play more tennis, more often. It doesn’t matter how bad, or mad you are, just pick up a racket and play at your local park, club or even against your garage door. Get out there and make the court yours. We also teamed up with champion Joanna Konta, the current British number one. The campaign launches Nature Valley’s™ new Coconut and Almond flavour protein bar and is led by 60 second content film, social campaign and OOH which brings to life the real, everyday side of tennis with park players young and old – the hits, the misses and mini-fist pumps.