Sainsbury's 'Little Twists' - Social FILMS

Sometimes, it’s the smallest change that makes the biggest difference. That’s the idea behind Sainsbury’s Little Twists campaign - helping people get creative in the kitchen by adding simple, unexpected twists to their everyday meals.

Our job was to bring this concept to life in a fun, visual way for social. We created a series of eye-catching, scroll-stopping videos that made the twist the star. Whether it’s a surprising ingredient swap or an easy way to level up a weeknight dinner, these films helped Sainsbury’s boost their social presence and get the nation excited about trying something new.

Agency - AnalogFolk | Copywriter: Daniel Headey