Virgin Active x Virgin Holidays

Everyone wants to get fit for the beach. So Virgin Active and Virgin Holidays joined forces to help people do exactly that, in a very kitsch, tongue-in-cheek way.

We created a playful integrated campaign ‘HOLIDAY WORKOUT’ that brought fitness and holidays together, encouraging people to get beach-ready before they flew. A series of deliberately cheesy films ran across both brands’ social channels, supported by posters in Virgin Holidays stores and Virgin Active gyms. A fun, memorable way to connect two very different sides of the Virgin brand.

🏆 Award - The Travel Marketing Awards UK - Best use of affinity marketing and sponsorship.

Agency - Elvis | Copywriter - Daniel Headey