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FREELANCE SENIOR ART DIRECTOR | ACD
Virgin Holidays ‘Ask for the World’
For Virgin Holidays' new brand positioning, I helped create the ‘Ask for the World’ campaign, which celebrates boldness in travel. We brought in Charlotte Church to belt out ‘ I want it now’ from Willy Wonka and the Chocolate Factory. Her take on this classic was all about demanding the extraordinary, which is exactly what Virgin Holidays stands for. This campaign was all about making travel feel as exciting and limitless as it should be, with a little diva energy to match!