Virgin Trains - 'Don't Go Zombie' integrated campaign

Driving long distance can be a nightmare, you can quite literally feel like a Zombie by the end of your journey. We created an integrated campaign based on this insight. The comic book images feature zombie commuters and demonise other forms of transport. It encourages commuters to travel with Virgin Trains instead. The campaign ran across outdoor, press, radio and online.

Multi award winning campaign.

Copywriter: Daniel Headey