Virgin Trains - 'Don't Go Zombie' integrated campaign

Virgin Trains wanted to lure people out of their cars and onto trains. So we created ‘Don’t Go Zombie’ a fully integrated campaign inspired by that glazed-over, soul-destroying feeling of spending far too long behind the wheel. The idea took over OOH, DOOH, radio, digital walls, interactive banners and online, including a Google Street View game where players rescued zombies by shooting them with a Virgin Trains ticket gun. Richard Branson was even up for joining the undead as a zombie in the game, but sadly, schedules had other ideas.

🏆 CAMPAIGN BIG AWARD - Winner / New Media Age Awards - Best Travel Campaign / MAA BEST Awards - Best Communication Campaign

MAA BEST Awards - Art Direction / Digital / Illustration / Advertising / IPA Effectiveness Awards - Bronze / DMA Grand Prix